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How to Sell a Luxury Lake Martin Home

Luxury Lake Martin Real Estate

If you have a luxury home on Lake Martin that you are hoping to sell this year, The Haynie Team is here to help! We have years of professional experience helping both sellers and buyers with their Lake Martin real estate needs. Contact us at any time with questions or to get started on the home-selling process!

Selling a luxury home is different than selling a starter home. Most of the homes on Lake Martin are priced on the higher end, great for families looking to move to Lake Martin permanently, or for people looking to invest in vacation property. When it comes to selling, there are certain steps that should be taken.

Here are a few to keep in mind as you gear up for a home sale:

1.  Pricing is everything. A common mistake when it comes to a luxury listing is for the seller and agent to price the listing at its highest possible price point because it’s a luxury home. It’s extremely important to price the luxury home right from the start. Luxury homes tend to sit on the market longer than lower-priced homes, so pricing it right is key to attracting potential buyers. Use a comparative market analysis tool and your agent’s market expertise to market your home properly, based on what other similar homes in the area have listed for and sold for.

2.  Your agent makes a world of difference. As we mentioned above, it’s important to work with an experienced real estate agent or team when selling a luxury listing at Lake Martin. You need someone who has sold luxury listings in your area, who can help you price your home correctly based on experience and data, who uses effective marketing for luxury real estate, and who gives their clients maximum exposure! This means utilizing the internet, blogs and social media channels to reach as many potential buyers as possible. They must also be quick to respond to inquiries!

3.  Location and lifestyle must be emphasized. Part of the reason your Lake Martin home is considered luxurious is because of its lakefront location! Therefore, this must be emphasized in the listing description, photos and marketing plan as much or more than the home itself. Include how many windows have views of the lake, how close the lake is to the house, if you’ve got a private beach or a boat launch, if you’re including any lake-friendly items in the sale, if your neighborhood includes amenities or activities that a buyer would want to know about, and so on.

Other important steps to take as a luxury home seller including staging your home to sell, and being patient. If the above tips are followed, the right buyer will come along!

When ready to sell your Lake Martin home this winter or spring, contact us, The Haynie Team. We are always here to answer your questions and to guide you through the home-selling process.

Becky Haynie, Associate Broker / Realtor
Lake Martin Realty

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Buyers and Sellers